shonen jump

shonen jump



Shonen Jump, officially stylized SHONEN JUMP and abbreviated SJ, is a shōnen manga anthology published in North America by Viz Media. It debuted in November 2002 with the first issue having a January 2003 cover date. Based on Shueisha's popular Japanese magazine Weekly Shōnen Jump, Shonen Jump
is retooled for English readers and the American audience, including
changing it from a weekly publication to a monthly one. It features
serialized chapters from seven manga series, and articles on Japanese
language and culture, as well as manga, anime, video games, and
figurines. Prior to the magazine's launch, Viz launched an extensive
marketing campaign to promote it and help it succeed where previous
manga anthologies published in North America had failed. Shueisha
purchased an equity interest in Viz to help fund the venture, and Cartoon Network, Suncoast, and Diamond Distributors became promotional partners in the magazine.

In conjunction with the magazine, Viz launched new imprints for
releasing media related to the series presented in the magazine, and
other shōnen works. This includes two new manga imprints, an anime DVD imprint, a fiction line for releasing light novels, a label for fan and data books, and a label for the release of art books.

Targeted towards young adult males, the first issue required three
printings to meet consumer demand, with over 300,000 copies sold. It
was awarded the ICv2 "Comic Product of the Year" award in December
2002, and has continued to enjoy high sales with a monthly circulation
of 215,000 in 2008. Approximately half of its circulation comes from
subscriptions rather than store sales.